Service
Email deliverability isn’t just a marketing technique, it’s an art.
If you’ve properly set up authentication protocols and adhered to mailbox provider guidelines, your emails should land in the inbox. But in reality, it’s not. Deliverability is far more complex.
Every mailbox provider operates with different priorities, and as AI-driven filtering continues to evolve, the rules for inbox placement are constantly shifting.
Everything matters.
From domain authentication, subscriber list management, engagement, reputation, segmentation, email content quality, sending frequency, IP reputation, high-volume campaigns history like Black Friday campaign, and even how subscribers interact with your emails.
We know that managing all these intricate details requires time, expertise, and continuous optimization. That’s where we step in.
At Mapihub, we help businesses take full control of their email channel, ensuring emails reach the inbox, optimizing engagement, and ultimately maximizing ROI, all while saving you time and budget.
Want to unlock the full potential of your marketing emails? Let’s talk!
What is Deliverability?
Email deliverability refers to the ability of an email to successfully reach the recipient’s inbox rather than being filtered into spam folders or blocked entirely.
It’s a critical ability for email marketers and businesses that rely on email communication. Excellent deliverability is the foundation for driving conversions through email campaigns that only emails that reach the inbox bring conversion. Poor deliverability could mean wasted effort and lost opportunities. By following the best practices, your messages get delivered, read, and acted upon – whether you’re sending receipts, newsletters, or promotions.
How can we help you?
Email Deliverability Optimize and Consulting
Email deliverability issues can be complex, but our experts are here to help. We’ll diagnose problems, whether with server setups, content, or list management. We provide tailored solutions to ensure your emails reach inboxes reliably. With consultations, we’ll review performance, address challenges, and optimize your strategy, from content to targeting, to keep your email marketing on track and effective.
Monitoring and Reporting
Stay informed with real-time monitoring of your email campaigns. Our service tracks key metrics such as delivery rates, open rates, click-through rates, and bounce rates. We provide detailed reports and alerts to help you understand the performance of your emails and make data-driven decisions to optimize your campaigns.
Training
Empower your team with the knowledge and skills needed to excel in email marketing. Our education and training programs cover a wide range of topics, from email design best practices to understanding deliverability metrics and optimizing campaign performance. Whether through workshops, webinars, or one-on-one coaching, we'll help your team stay ahead of the curve and maximize the impact of your email marketing efforts.
New Domain and IP Warming
Launching a new email domain or using a new IP address? Our New IP Domain Warming service ensures that your new sending identity builds a positive reputation from the start. We'll manage the gradual increase in email volume to avoid triggering spam filters and maintain high deliverability rates. This service is crucial for new setups or when migrating to a new infrastructure to prevent any deliverability issues.